Customer & commercial operations
How information and commitments move through sales, service, finance and fulfilment.
Articles
4 articles
Customer & commercial operations9 min read
The Best Cash Forecasts See Decisions Before Finance Does
A useful forecast captures the cash consequence when the business makes a decision, not weeks later when finance records it.
Customer & commercial operations6 min read
Sales Teams Don't Need More Training Material. They Need More Reps.
Sales knowledge matters, but performance improves when people can practise difficult conversations before they happen.
Customer & commercial operations5 min read
Your Best Customers Are Tired of Chasing You
Customers do not see your internal handoffs. They only feel how much effort it takes to get a clear answer.
Customer & commercial operations7 min read
Your Business Can Run on WhatsApp at $1M. What Happens at $10M?
WhatsApp can carry a small company surprisingly far. Growth exposes what the chats fail to record.