Customer & commercial operations
How information and commitments move through sales, service, finance and fulfilment.
Articles
4 articles
Customer & commercial operations
The Best Cash Forecasts See Decisions Before Finance Does
A useful forecast captures the cash consequence when the business makes a decision, not weeks later when finance records it.
Customer & commercial operations
Sales Teams Don't Need More Training Material. They Need More Reps.
Sales knowledge matters, but performance improves when people can practise difficult conversations before they happen.
Customer & commercial operations
Your Best Customers Are Tired of Chasing You
Customers do not see your internal handoffs. They only feel how much effort it takes to get a clear answer.
Customer & commercial operations
Your Business Can Run on WhatsApp at $1M. What Happens at $10M?
WhatsApp can carry a small company surprisingly far. Growth exposes what the chats fail to record.